How do we convert what we know into effective and powerful stories for our readers? Stories are a fundamental part of being human—literally, story is the language of the brain. Stories provide context and meaning. Through their power, we emotionally engage our audiences, enrich their experiences and their lives, and persuade them to actions both great and small. In this highly interactive session, we explore the transformative power of story, aspects of story that help us make sense of what we hope to communicate, and at least three techniques to help convert chaos into clarity.